All case studies
Novella Retail · Retail / E-commerce
Personalization Engine That Lifted Revenue 23%
+23% revenue per visitor
The challenge
Novella, a global apparel brand, was losing share to digital-native competitors. Their personalization was rules-based and stale.
Our solution
A real-time personalization engine combining session embeddings, vision-based product similarity, and a contextual bandit. Integrated with their headless commerce stack.
Technologies used
Next.js
PyTorch
Vertex AI
BigQuery
Algolia
Stripe
GCP
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