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Novella Retail · Retail / E-commerce

Personalization Engine That Lifted Revenue 23%

+23% revenue per visitor
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The challenge

Novella, a global apparel brand, was losing share to digital-native competitors. Their personalization was rules-based and stale.

Our solution

A real-time personalization engine combining session embeddings, vision-based product similarity, and a contextual bandit. Integrated with their headless commerce stack.

Technologies used

Next.js
PyTorch
Vertex AI
BigQuery
Algolia
Stripe
GCP

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